在近年来,蓬勃发展的中国市场不少跨国企业之间展开了激烈的较量。“不能在中国市场取得突破,就不能在全球市场实现目标。”这已经成为无数国际巨头企业掌舵人的共识。在“快鱼吃慢鱼”理论的指引,在家电等众多领域韩国品牌后来居上,超越了抢先进入中国市场占有天时优势的日本品牌。和三星、LG、现代等迅速风靡的韩国品牌相比,东芝、三洋、三菱等日本品牌已显颓势。最新的动态表明,日本品牌已经认识到这一问题的严重性,急起直追,全面调整在中国市场的布局,以中国市场更深入的本土化战略推动在全球的整体发展进程。以家电行业为例,日本品牌尽管最早 In recent years, many multinational corporations in the booming Chinese market have fiercely contested. “If we can not make a breakthrough in the Chinese market, we will not be able to achieve our goal in the global market.” This has become the consensus reached by the helm of countless international giants. In the “fast fish eat slow fish” theory guidelines, in many areas such as home appliances Korea brand come from behind, beyond the first to enter the Chinese market share of the advantages of the Japanese brand. And Samsung, LG, Hyundai and other rapidly popular Korean brands, Toshiba, Sanyo, Mitsubishi and other Japanese brands have shown signs of decline. The latest developments show that the Japanese brands have realized the seriousness of this issue and are catching up to fully adjust the layout in the Chinese market and promote the overall global development process with a more in-depth localization strategy in the Chinese market. Take the home appliance industry as an example, although the earliest Japanese brands