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一九九二年●国家又采取新的举措允许个体经营广告,协同参与市场竞争,推动广告业大发展。●年初电视剧《编辑部的故事》开播,每集前一段加附30秒“百龙”矿泉壶广告,使产品名声大噪,引发起矿泉壶宣传大战。●2月25日中国广告协会主办李奥贝纳(中国)广告有限公司协办的’92中国高级广告讲习班在深
● In 1992, the state took another new measure to allow individuals to run their own advertising and participate in market competition in coordination with each other to promote the development of the advertising industry. ● The beginning of the drama series “The Story of the Editorial Department” was launched. Each episode includes a 30-second “Bailong” mineral spout ad, which made the product famous and triggered a publicity war. ● February 25 China Advertising Association hosted Leo Burnett (China) Advertising Co., Ltd. ’92 Chinese Advanced Advertising Workshop in deep