跨世纪之际，我们面临着一个创新的时代。我国政府组织正在进行着革故鼎新的机构改革，在观念的转变，政策的重新选择，体制的重新构建的变革中，需要政府开拓进取的精神，需要创新的思维，也需要政府公关的运作。本文旨在探讨创新思维与政府公关的相关性及其运作的问题。... Across the century, we are facing an era of innovation. The government organizations in our country are carrying on the revolution of reforming the new institutions. In the transformation of concepts, the re-selection of policies and the restructuring of the system, the government needs to be pioneering and innovative. It needs innovative thinking as well as the operation of government public relations. This article aims to explore the relevance of innovative thinking and government relations and their operational issues. ...