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本文通过对Fox品牌在中国市场的发展战略的描述,阐述其成功和失败的原因,为品牌推广提出借鉴,即注重品牌认知的积累和正确的战略规划。
This article describes the development strategy of Fox brand in the Chinese market, elaborates the reasons for its success and failure, and draws lessons from the brand promotion, which focuses on the accumulation of brand cognition and the correct strategic planning.