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舆情反转是网络突发事件与热点事件中的一种重要现象。在观点决策过程中,个体的选择行为具有离散性,但其态度与认知偏差变化具有连续性。在新媒体时代,公民言论的相对自由化、平台渠道的多样化以及传播的扩大化,都使网络舆论发挥着越来越重要的作用。而舆情反转事件频频发生,新闻媒体的公信力正遭受着严重的挑战。本文基于此现象进行个体观点变化定性分析,结果表明,处于网络暴力中的个体对不良信息的传播具有较差的抵抗性,可信而准确的信息有助于良性网络舆情的引导与控制。
Public opinion reversal is an important phenomenon in network emergencies and hot events. In the opinion-making process, the individual’s choice behavior is discrete, but its attitude and cognitive bias are continuous. In the new media era, the relative freedom of civic speech, the diversification of platform channels and the expansion of communication all make the network public opinion play an increasingly important role. The public opinion reversal events frequently occur, the credibility of the news media is being subjected to serious challenges. Based on this phenomenon, this paper conducts a qualitative analysis of individual opinion changes. The results show that individuals in cybercrime have poor resistance to the spread of bad information, and credible and accurate information helps to guide and control the public opinion of the benign network.