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当消费者面临的传播形式越来越繁复的时候,摆在每一个汽车营销人面前的难题将更加凸显:如何找到自己的目标用户,如何让他们认可自己的品牌。传播渠道的多元化代表着营销模式的多元化,更意味着品牌营销难度的急剧增加。如何能够在信息资讯大爆炸的当下成为万众瞩目的网红,并且持续保持热度和关注度,已经成为汽车品牌营销的关键。4月25日,2016第二届金轩奖颁奖典礼上,知萌咨询机构首席执行官肖明超在现场为大家带来了一段精彩的脱口秀,以下内容为肖明超的现场分享,告诉我们在消费者面临选择多元化的时代,没有选择就是最好的选择。
As consumers become increasingly complex in the form of communication, the challenges facing every car marketer will become even more apparent: how to find their target audience and how to get them to recognize their brand. Diversification of distribution channels represents the diversity of marketing models, but also means that the drastic increase in the difficulty of brand marketing. How to be able to become the red dot in the moment of the big bang of information and information, and continue to maintain the heat and attention, has become the key of car brand marketing. On April 25, 2016, at the 2nd Jinxuan Prize Presentation Ceremony, Xiao Mingchao, CEO of Zhimeng Consulting, brought a wonderful talk show to everyone. The following is Xiao Mingchao’s live sharing, telling us that in the consumer Faced with the era of diversified choices, having no choice is the best option.