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报社的核心竞争力是指要整合自有资源,在管理体制、运转机制、报纸功能、经营成本、质量服务等方面,领先竞争对手,并形成独到的、不易被模仿和复制的优势。就报道而言,考察《经济日报》的状况和实践,核心竞争力似可概括为“差异化竞争、特色化生存”。具体体现在5个方面:①以综合性应对专业性;②以全国性、全球性应对区域性;③以原创报道和独家报道应对大规模“信息批发”和“信息复制”;④以新闻化应对杂志化;⑤以权威和深度应对速度(时效)。
The newspaper’s core competitiveness means to integrate its own resources and to lead the competition in management system, operation mechanism, newspaper function, operation cost and quality service, and form a unique advantage that is not easy to imitate and copy. In terms of coverage, examining the status and practice of Economic Daily, the core competitiveness may be summed up as “differentiated competition and featured survival.” Specifically reflected in the five aspects: ① comprehensive response to professionalism; ② national and global response to the regional; ③ original reports and exclusive coverage of large-scale “information wholesale” and “information copy”; ④ to the press Respond to the magazine; ⑤ with authority and depth to deal with speed (aging).