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产品手册带给消费者关于产品和品牌的第一印象,对于吸引消费者走进商场并购买具有不可忽视的作用。一本薄薄的产品手册能玩出什么花样?宜家告诉你,在移动互联网时代,一个好玩的APP配上一本产品手册,可以玩出更多可能。花样一:扫描查看封闭式家具的内部构造。对于想买家具却又没时间逛商场的人,产品手册成为购买家具的主要参考,但传统产品手册展示能力有限,往往会形成消费障碍。通过手机APP扫描查看家具,可以清楚地了解家具内部构造,展示产品特点。花样二:扩增实景。只要把手册放在想摆家具的位置,
Product brochures bring consumers first impression about the product and brand, which can not neglect to attract consumers into the mall and purchase. A thin product brochure can play what tricks? IKEA tells you that in the mobile Internet era, a fun APP with a product manual, you can play more possibilities. Pattern 1: Scan to view the internal structure of enclosed furniture. For people who want to buy furniture but do not have time to go shopping, product brochures become the primary reference for buying furniture, but traditional product brochures have limited ability to display and often create barriers to consumption. Through mobile phone APP scanning view furniture, furniture can clearly understand the internal structure, display product features. Pattern two: augmented reality. As long as the manual on the position to want to put furniture,