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消费经济学就是揭示现代消费的一般规律和发展趋势,展望未来消费的美好蓝图。徐森忠同志编著的《现代消费经济学通论》(以下简称《通论》)正是本着立足于研究现代消费,着重于探索现代消费经济的发展变化的普遍规律,探索具有中国特色的现代消费的消费经济学著作.该书将学术性、知识性融为一体,具有鲜明的特色。一.理论紧密联系实际这是《通论》一书的一大特点。《通论》以深圳特区为背景,从深圳特区的实际出发,利用丰富的实际材料,论证了需求上升规律的主要表现是:(1)人均收入不断增加。(2)需要总量不断增加。(3)多层次的消费需要逐步得到满足。(4)需求结构不断优化,消费质量逐步提高。(5)精神消费、劳务消费的比重不断提高。又例如,作者在论述小
Consumer economics is to reveal the general laws and trends of modern consumption and to look forward to a beautiful blueprint for future consumption. The General Theory of Modern Consumer Economics (hereinafter referred to as “General Theory”) compiled by Comrade Xu Senzhong is based on the universal law of studying the modern consumption and focusing on the development and changes of the modern consumption economy and exploring the consumption of modern consumption with Chinese characteristics Economics book.The book will be academic, knowledge integration, with distinctive characteristics. I. Theory Closely linked to reality This is a major feature of the General Theory. Based on the Shenzhen Special Economic Zone (SEZ), General Theory uses the abundant practical materials to demonstrate the law of rising demand as follows: (1) The per capita income keeps on increasing. (2) The total amount needs to keep increasing. (3) Multi-level consumption needs to be gradually met. (4) The demand structure is continuously optimized, and the quality of consumption is gradually raised. (5) The proportion of spiritual consumption and service consumption continues to increase. For another example, the author is discussing small