服务在企业产品销售中的作用,不同的时期有不同的认识。现代社会正由“出售实物”的时代转向出售实物、服务、信息以及文化的时代,人们少量购买商品,并淘汰过剩商品,谋求真诚的服务,被称为“少而精”的时代。现代消费者购买选择的重点,已经由数 The role of service in sales of enterprise products, different times have different understanding. Modern society is shifting away from an era of “selling in kind” to an era of selling goods, services, information and culture. It is known as an era of “less but better” when people purchase a small amount of goods and eliminate surplus goods and seek sincere service. The focus of modern consumer buying choices has been by number