在全球经济一体化的今天,公司的产品以及服务日益趋同。因此,加何能在众多的竞争者中脱颖而出,已成为每个公司必要的营销原则。对顾客而言,仅依靠良好的服务及著名的品牌已经不够了。现代的客户希望知道,他们所使用的产品和所投资的企业在环保、人权、以及社会责任方面有何作为。而且,股东开始询问公司 In today’s global economic integration, the company’s products and services are increasingly converging. Therefore, how to stand out among many competitors has become the necessary marketing principle for each company. For customers, relying solely on good service and famous brands is not enough. Modern customers want to know what they do with their products and the companies they invest in on environmental protection, human rights, and social responsibility. Moreover, shareholders began to ask the company