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根据全国人口普查统计数据显示,中国现有超过7000万0—3岁婴幼儿人口,占总人口数量的1/5,这样一个庞大的人口基数,加上国内居民收入水平的不断提升和消费观念的转变,持续催热了中国的母婴产业——婴幼儿配方奶粉、辅食产品、婴幼儿服饰、玩具、洗护、安全座椅等,宽广的产业链辐射,也为国内的众多母婴用品或服务企业带来了无限机遇。大市场,往往也意味着大竞争,国内母婴行业,有强生、雅培等国际巨头在前,就给其他企业带来了不小的竞争压力,是一味追随巨头的身影,还是起身挑战?有欧洲产品背景和品质优势
According to the national census statistics, there are currently over 70 million infants and children aged 0-3 in China, accounting for one-fifth of the total population. Such a huge population base, together with the rising income level of domestic residents and the concept of consumption The changes continue to heat up China’s maternal and child industries - infant formula, complementary food products, infant clothing, toys, toiletries, safety seats, a wide range of industrial chain radiation, but also for the many domestic baby products Or service business has brought unlimited opportunities. Large market, often means big competition, domestic maternal and child industries, Johnson & Johnson, Abbott and other international giants in the past, give other companies have brought a lot of competitive pressure, blindly follow the giants figure, or get up to challenge? European product background and quality advantage