日本福冈市尼西奇公司,第二次世界大战结束时,生产雨衣和婴儿尿垫等多种产品,企业经营很不稳定。公司董事长多川博看到一份日本人口普查报告,得知日本每年大约出生250万个婴儿。他想,如果每个婴儿用两条尿垫,一年就需要500万条。于是,他决定放弃尿垫以外的产品,把尼西奇变成尿垫专业公司,集中力量,创立名牌。经过努力经营,目前尼西奇的产品占全日本 Nisich, a company in Fukuoka City, Japan, produced a variety of products such as raincoats and baby diapers at the end of the Second World War, and its business operations were very unstable. The chairman of the company, Doo Chuanbo, saw a Japanese census report and learned that Japan is born with about 2.5 million babies each year. He thought that if each baby uses two pads, it will need 5 million a year. Therefore, he decided to give up the product besides the urine pad and turn Nisic into a pad professional company to concentrate on creating a brand name. After hard work, Nisic’s products currently account for all of Japan