论文部分内容阅读
1998年从朱镕基总理讲的一句话中发现了指甲钳商机,几年时间梁伯强就把“非常小器·圣雅伦”做成中国指甲钳第一大品牌,进入世界前三甲,一个小小的指甲钳创造了逾亿元的产值。当整个指甲钳行业处于品牌混沌时,梁伯强提出了做百年品牌的计划,“非常小器”并不小器。在许多企业挣扎于高科技,在新经济中四处碰壁时,梁伯强却在小商品里做大品牌,在低价值中创造高利润。
In 1998, a few words from the Premier Zhu Rongji’s speech discovered the nail clippers business opportunities. For several years Liang Boqiang had made the “Very small device St. Allen” the largest brand of Chinese nail clippers and entered the world’s top three, a small one. Nail clippers created more than 100 million yuan worth of output. When the entire nail clipper industry was in a brand chaos, Liang Boqiang proposed a plan to be a brand for hundreds of years. “Very small devices” are not small devices. When many companies struggled with high technology and hit the wall in the new economy, Liang Boqiang was a big brand in small commodities, creating high profits in low value.