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值此世界广告大会即将在北京召开之际,有人问,中国广告离世界有多远? 应该说,从数字上看,中国广告业离世界的距离正在迅速缩短。2003年,中国的广告营业额第一次超过1000亿,占中国GDP的比例已接近1%。各项指标正在同国际的普遍水准接轨。然而,事实是,中国广告与世界的距离并不是数字能够概括的。中国广告与世界广告的没有拉近的距离在于,中国广告业还缺乏足够的尊严。相对于行业本身的扩张
On the occasion of this world advertising conference to be held in Beijing, someone asked how far away from Chinese advertising is in the world. It should be said that in terms of numbers, the advertising industry in China is rapidly shortening its distance from the rest of the world. In 2003, for the first time, China’s advertising revenue exceeded 100 billion yuan, accounting for nearly 1% of China’s GDP. The indicators are in line with the international standard. However, the fact is that the distance between Chinese advertising and the world is not a number that can be summed up. The distance between Chinese advertising and world advertising is not narrowed because China’s advertising industry lacks sufficient dignity. Relative to the expansion of the industry itself