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近些年全国兴起了一股办会展的热潮,会展业也给当地的经济发展带来了巨大的经济效益。但一些中小城市在办会展的过程中却出现资源浪费、忽视品牌建设的问题,这些问题严重阻碍了中小城市会展业的良性发展。本文列举一些中小城市在发展会展业中存在的问题,并根据这些问题提出了相应的解决策略。
In recent years, there has been a boom in convention and exhibition in the whole country, and the convention and exhibition industry has also brought tremendous economic benefits to the local economic development. However, some small and medium-sized cities have faced the problem of waste of resources and neglect of brand building during the exhibition and exhibition, which seriously hindered the healthy development of convention and exhibition industry in small and medium-sized cities. This article lists some small and medium-sized cities in the development of convention and exhibition industry in the existing problems, and based on these issues put forward the corresponding solutions.