美国是市场经济高度发达的国家,企业竞争日趋激烈,各企业推出的营销奇招令人目不暇接,现枚举几招供中国的企业家参考。 第一招:欲取先予 1952年美国芝加哥举办了一个全国性博览会,汉斯罐头食品公司经理汉斯也把产品送去参展,遗憾的是,博览会工作人员分给他一个最偏僻的阁楼,博览会已过去 The United States is a country with a highly developed market economy. The competition among enterprises is becoming increasingly fierce. The marketing tricks launched by various companies are dazzling and they are now enumerated for the reference of Chinese entrepreneurs. The first move: He wanted to take the lead to give a national exposition in Chicago in 1952. Hans Hans, the manager of canned food company, also sent the product to the exhibition. Unfortunately, the exposition staff gave him one of the most remote penthouses. The expo has passed