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企业刊物的发行发行刊物是制造商定期对经销商传达信息、保持联系的一种有效做法。通过企业刊物的联系,经销商和用户可以了解企业的新产品研究、开发及投产情况。企业也可以了解经销商和用户对企业产品的满意程度、偏好以及使用效果等最新动向。但是,企业刊物的发行可能会枉费不少人力和物力,因为往往发行的刊物经销商连看也没看一下就随手丢掉了,或因为有时制造商要传达的内容和经销商想要阅读的内容不一致。因此,要采用这种促销方法,必须事前经过
The issuance and publication of corporate publications is an effective way for manufacturers to regularly communicate information and maintain contact with distributors. Through the contact of corporate publications, dealers and users can understand the company’s new product research, development and production. The company can also understand the latest trends of dealers and users’ satisfaction, preferences, and usage effects. However, the issuance of corporate publications may cost a lot of manpower and material resources, because the distributors of publications that are often issued lose sight of them without even looking at them, or because sometimes the content that the manufacturer wants to convey and the content that the dealer wants to read Inconsistent. Therefore, to use this promotion method, you must go through