广告人王铮曾以黑胡椒似的幽默描述广告人的生存状态：整天置身于“阴险毒辣的空气中,不到太阳偏西的时候绝对见不到日光”；“在这样的一个生存空间中,我被提案期限紧紧勒着,像个负债累累的穷光蛋一样计算着债主登门的日期。我面对的是 Advertiser Wang Zheng used black pepper-like humor to describe the living conditions of the advertisers: all day long exposure to the “insidious and spicy air, less than the sun west absolutely can not see sunlight”; "In such a living space, I was dragged by the proposal deadline, counting the date the creditor entered the house, like a heavily indebted poor man.