面对网络时代即将引起的各种传统商业模式的改变，中国一些中、小企业感到很茫然。由 于传统经营方式和思维方式的影响，他们对这种新事物缺乏应有的敏锐分析能力，因而对其 能为企业带来什么影响估计不足。此外，使用网络产品需要用户具备一定的文化素质和物质 条件。而中小企 In the face of the upcoming changes in the traditional business model in the Internet age, some SMEs in China feel dazed. Due to the influence of the traditional mode of operation and way of thinking, they lack the keen analytical ability to deal with such new things, and therefore they have underestimated the impact they can bring to the enterprise. In addition, the use of network products requires users to have a certain cultural quality and material conditions. SMEs