要以百年企业精神在中国塑造品牌 ,说起来容易做起来难。国企改革怎样建立一种长远利益和短期利益相结合的机制 ,在体制没有健全的情况下 ,只能靠大家的良心和责任心 ,品牌的塑造不是一天两天的事 ,国外的企业一个品牌是经过上百年树立起来的。品牌的含义品牌就是一个识别系统 To build a brand in China with a hundred years of entrepreneurial spirit, it is easier said than done. The reform of state-owned enterprises how to establish a long-term interests and short-term interests of the combination of mechanisms in the system is not perfect, only by everyone's conscience and sense of responsibility, brand building is not a day or two things, a foreign brand is After a hundred years to establish it. Brand Meaning The brand is a recognition system