以中粮君顶酒庄为例,调查分析了葡萄酒旅游资源与信息化建设现状及信息技术在葡萄酒文化旅游中的具体运用。结果表明,信息化技术已经融入中粮君顶酒庄葡萄酒旅游产业中,对于拓展葡萄酒旅游市场、提高酒庄的服务与管理水平和开发智慧旅游发挥了重要作用,并提出了进一步完善与改进建议。 Taking COFCO Junding Winery as an example, this paper investigates and analyzes the status quo of wine tourism resources and information construction as well as the specific application of information technology in wine cultural tourism. The results show that the information technology has been integrated into the wine tourism industry of COFCO Junding Winery. It has played an important role in expanding the wine tourism market, improving the service and management level of the winery and developing the smart tourism, and put forward suggestions for further improvement and improvement.