服务是商店的目的。所有商店都通过多为顾客服务,满足顾客需要而生存。在十九世纪中期,芝加哥的马歇尔·菲尔德和费拉德尔菲亚(费城)的约翰·沃纳梅克是服务运动的开辟者,他们认为与其强调商人想要出售什么,不如强调顾客要求什么,需要什么。这些商人开始的口号是:“顾客总是对的”。虽然事实不总是这样,但是这个声明却比十九世纪初期的“货物出门, Service is the purpose of the store. All stores survive by serving customers more and satisfying customer needs. In the mid-nineteenth century, Marshall Fielder of Chicago and John Warnemaker of Philadelphia (Philadelphia) were the developers of the service movement. They thought that instead of emphasizing what the merchant wanted to sell, it was better to emphasize what the customer wanted. what do you need. The slogans these businessmen started were: “The customer is always right.” Although the fact is not always the case, this statement is more than that of the goods that went out in the early 19th century.