创业:从一只老鼠开始 米老鼠刚问世时,就有许多厂商与沃特·迪斯尼联系,请求允许他们使用米老鼠的形象。开始时,沃特·迪斯尼考虑到这样可以扩大迪斯尼系列影片的知名度,是一种免费广告,于是分文未取地同意了。后来,免费使用米老鼠形象的厂商越来越多,他开始意识到“出卖”米老鼠的使用权也是一笔大买卖。 Entrepreneurship: From the beginning of a mouse Mickey Mouse came out, there are many manufacturers and Walt Disney contact, asking them to allow the use of Mickey Mouse's image. At first, Walt Disney considered that this would increase the popularity of the Disney films and was a free ad, so the text was agreed. Later, more and more free use of Mickey Mouse image of the manufacturer, he began to realize that “betrayed” Mickey Mouse is also a big sale.