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In this paper, I study the entry of McDonalds and KFC in China market using datasetthat covers the two chains entire history of expansion from their initial entry Into theChina market up to 2011. This dissertation is primarily written for comparison the competition and developmentof different market situations between KFC and McDonalds in China, because of KFCand McDonalds are extremely popular in mainland China, almost everyone knowsthese particulars brands, The development of two food companies are apparently perfect,they really have their own problems, so I tried to analyse and study the twoWestern-style fast food issues. The qualitative research strategy is employed in this dissertation.Utilizing the multiplecase studies, I choose two sample companies both from USA.The empirical data wassupplemented with secondary data such as company web pages and scientific articles.