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高职院校的广告设计课程教学,应该契合社会对具备综合素质广告设计人才的需求,结合本校的办学优势与特点,培养更多更好的广告设计人才。本文从高职院校广告设计课程教学现状出发,探索多媒体视阈下的高职院校广告设计课程教学方法,以期为提升高职院校广告设计课程教学水平服务。
The teaching of advertising design courses in higher vocational colleges should be in line with the demand of the society for the design talents with comprehensive qualities and to combine with the advantages and characteristics of running schools of our university to cultivate more and better advertising design talents. This article starts from the teaching status quo of advertising design course in higher vocational colleges, and probes into the teaching methods of advertising design courses in higher vocational colleges from the perspective of multimedia, with a view to serving the teaching level of advertising design courses in higher vocational colleges.