企业报不应忽视理论宣传张炜群近年来，报纸为了提高质量，争取读者，扩大发行，掀起了一次次改版、扩版热潮。企业报也由自我封闭走向了开放办报，办起了周末版，推出了社会、经济、生活等特刊，扩大了报道面，增强了可读性；但原来的理论版却不见了，报纸也很少登载理论... Corporate newspaper should not ignore the theoretical advocacy Zhang Weiqun In recent years, the newspaper in order to improve the quality, fight for readers, expand the issue, set off a revision, expansion boom. Corporate newspapers also went from being self-enclosed to open-ended newspapers, launching weekend editions, launching special issues of social, economic and social life, expanding coverage and enhancing readability; but the original version of the theory disappeared. Newspapers Few published theories ...