传播学家通过实证研究发现,大众传媒在决定人们的思想倾向方面也许起不了多大的作用,但在操纵人们想什么、谈论什么、重视什么方面异常有效。报纸杂志放在显著版面、广播电视放在黄金时段报道的问题,将成为公众普遍关心和重视的问题,成为社会舆论议论的中心话题。传播学家丹尼 Through empirical research, the research of mass media has found that the mass media may not play a significant role in determining people’s ideological tendencies, but it is extremely effective in manipulating what people think, what to talk about and what they value. Newspapers and magazines on a prominent page, radio and television coverage in prime time issues, will become the public’s general concern and attention to the issue, as the central topic of public opinion. Communication scientist Danny