在服装企业内部,设计部和营销部是两大支柱,两个部门的目标必须是和企业的总目标相一致的。设计部也可称为产品企划部,是企业创新的源头和动力,为企业创造出源源不断的新产品以给企业带来经济效益。它的职责范围包括:收集流行信息、预测新季度的目标市场消费趋势、 Within the apparel business, the design department and the marketing department are two pillars, and the goals of both departments must be consistent with the overall goals of the business. The design department can also be referred to as the product planning department, is the source and driving force of enterprise innovation, for enterprises to create a steady stream of new products to bring economic benefits to the enterprise. Its responsibilities include collecting popular information, forecasting the target market consumption trends in the new quarter,