在信息全球化程度不断提高的今天,为了与时代同步,与世界接轨,交流是必不可少的。而沟通、交流最基本的工具当然是语言。据了解,在全世界有100多个国家把英语列第一外语。对干我国来说,主要选择英语进行对外宣传也是必然的。1.英语新闻栏目的生存现状为了宣传和树立中国在国际社会上的良好形象,在国际舆论中争取话语权,目前国内各级电视台几乎都开办了英语新闻栏目。这些英语新闻栏目在内容上大多以本地新闻为主,并适量加入了一些国内和国际的时事要闻。然而,出乎意料的现象也相继产生:(1)这些英语新闻栏目在全国各地几乎都能看到,但是收视率极低。像地处西南某省电视台的英语新闻节目,每月的收视调查资料均显示是该台收视率最低的栏目之 In today’s ever-increasing level of information globalization, in order to keep pace with the times and connect with the rest of the world, communication is indispensable. The most basic tools for communication and exchange are of course languages. It is understood that in more than 100 countries around the world, English ranks the first foreign language. For our country, it is also inevitable to mainly choose English for publicity. 1. Living conditions of English news columns In order to promote and establish a good image of China in the international community and gain the right to speak in international public opinion, almost all television stations at home and abroad now run English news sections. Most of these English news sections are mainly local news items, and some moderately high-profile domestic and international news stories are included. However, unexpected phenomena have also been generated: (1) These English news sections can be seen almost everywhere in the country, but the ratings are extremely low. Like a news television station in the southwest of a province of English news programs, the monthly ratings survey data show that the ratings of the lowest column