随着网络社会的崛起,网络媒体日益成为人们获取信息的主要来源,同时对传统媒体形成了强烈的冲击力。传统主流媒体应该以高度的政治责任感和不可推卸的历史使命迎接挑战,提高对网络舆论的引导能力。本文从报网互动的角度,结合实例,剖析了传统主流媒体掌握网络舆情话语权的方法、渠道。 With the rise of cyber society, online media has increasingly become the main source of information for people, while forming a strong impact on traditional media. The traditional mainstream media should meet the challenge with a high sense of political responsibility and unshirkable historical mission and enhance its ability to guide the public on the Internet. This article analyzes the ways and channels of traditional mainstream media in grasping the power of online public opinion from the perspective of newspaper network interaction and combining with examples.