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新旧世纪交替之际.彩电、冰箱等大型家电市场战火纷飞、屡见伤亡,而曾经默默无闻的小家电却异军突起,一片繁荣景象。不仅海尔、格力、美的等家电业巨头纷纷挟巨资而来,大大小小的地方诸侯亦奋起争夺市场,日本、欧洲等厂家也在摩拳擦掌。已经执家电市场牛耳的海尔决心在两年内成为小家电行业的老大;由小家电起家的美的亦不甘示弱,声称5年内成为行业的航空母舰;科龙则将于3年内在小家电行业上投资近10亿元,其燃具及吸油烟机系列已于2000年10月率先上市,在微波炉市场上曾被称为“独孤求败”的格兰仕如今再也不怕寂寞了,却同时宣布以专业化、超大规模化姿态进入电风扇生产领域,与老对手一较高下。那么目前各类小家电消费状况究竟如何,哪些小家电品种才真正具有市场潜力呢?答
At the turn of the century and the new century, large-scale home appliance markets such as color TV sets and refrigerators have seen wars of war and frequent casualties, while small appliances that once had been obscured have sprung up and flourished. Not only did Haier, Gree, Midea and other home appliance giants make huge investments, but large and small local princes also fought for the market. Japan, Europe and other manufacturers are also gearing up. Haier, who has already implemented the market for household appliances, is determined to become the leader of the small home appliance industry within two years. The United States, which started with small appliances, is not to be outdone, claiming to be an aircraft carrier in the industry within five years. Kelon will invest in the small household appliance industry within three years. RMB 1 billion, its series of burning appliances and range hoods was first listed on the market in October 2000. Galanz, once known as the “lost the loner” on the microwave oven market, is no longer afraid of loneliness, but at the same time it is professing professionalism. The ultra-large-scale posture has entered the production field of electric fans and has competed with old rivals. What is the current state of consumption of various types of small household appliances and what types of small household appliances really have market potential?