互联网本身是先进技术的成果,它的普及是社会进步的标志。正因为如此,被公认为“第四媒体”的网络媒体从一开始发展壮大就被人们赋予了无上的光环。由于自身的特性,网络媒体确实给整个新闻传播事业带来了新的机遇,它的迅速崛起,已经成为新世纪社会信息环境一个最显著的特征。 The Internet itself is the result of advanced technology and its popularity is a sign of social progress. It is for this reason that the online media, which is regarded as the “fourth media”, has been given the supreme aura since the beginning of its development. Due to its own characteristics, online media has indeed brought new opportunities to the entire news media. Its rapid rise has become one of the most prominent features of the social information environment in the new century.