当前一谈到大数据应用,人们首先想到的是营销推送,似乎大数据的主要价值仅在于此。但1号店的实践说明,大数据完全可以成为运营的核心驱动力。1号店网站作为企业同消费者互动的门户,每天承载着上千万的商品点击、浏览和购买,汇集成了海量的数据。对于1号店,这是改进运营的依据。1号店产品设计副总裁王欣磊说: At the moment, when it comes to big data applications, the first thing people think of is marketing push. It seems that the main value of big data lies here. However, the practice of No.1 store shows that big data can become the core driving force of operation. 1 store site as a business interaction with the consumer portal, carrying tens of millions of daily commodity clicks, browsing and purchase, brought together into a huge amount of data. For No.1 store, this is the basis for improving operations. Wang Xinlei, vice president of product design at No.1 store, said: