重大主题报道和常规性报道相比,具有明确的报道主题和相对集中的报道内容及较为严谨的报道手法,往往成为各级党委政府宣传政策、展示成就、引导舆论的主要宣传形式。因此,重大主题报道已经成为各级媒体报道内容的重中之重。但是,我们也看到,由于主题报道内容的严肃性极易导致报道形式的程式化,一定程度上影响了宣传效果。那么,处在基层的县级广播电台,如何使主题报道,特别是重大主题报道面向大众,体现“三贴近”原则,获得最佳的宣传效果呢? Compared with the regular reports, the major theme reports have clear coverage topics, relatively concentrated coverage contents and relatively rigorous reporting techniques, which often become the main propaganda forms of party committees and governments at all levels in publicizing policies, displaying achievements and leading public opinions. Therefore, major thematic reports have become the top priority of media coverage at all levels. However, we also see that due to the solemnity of the subject matter content, the stylization of the report form can easily lead to a certain degree of impact on the publicity effect. So, at the grassroots level of county radio stations, how to make the theme of the report, especially the major theme coverage for the general public, reflect “three close ” principle, get the best publicity effect?