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当下的中国网络舆论生态已经呈现出诸多的新特点:从受众触媒习惯、获知渠道、表达机制,到“三微一端”主导的圈层化、隐形化、闭环式的掌上舆论子场的形成,以及裂变式传播路径、多元的话语体系交融、拇指话语权效力发挥等等,移动互联网的快速发展一方面在完成对于传统舆论场(PC端+互联网)新的形塑(移动端+互联网),另一方面新现象、新问题的出现为舆论场危机生成的理论探究也预设了新的可能性。本文将以新媒体舆论场的结构要素作为主要研究对象,重点从新媒体舆论场的构成要素、运行逻辑、效能发挥等方面展开探究。
Nowadays, the ecology of online public opinion in China has shown many new features: from the audience’s habits, channels and mechanisms of expression, to the " The formation of fission-based communication channels, the blending of diverse discourse systems, the exertion of thumb discourse rights and the like. The rapid development of mobile Internet has, on the one hand, completed the new shaping of the traditional media field (PC + Internet) (mobile + Internet ). On the other hand, the emergence of new phenomena and new problems has also set new possibilities for the theoretical exploration of the crisis of media market. In this paper, the structural elements of the media field of new media will be the main research object, focusing on the elements of the new media public opinion field, operational logic, performance and so on.