互联网时代的到来,传统的图书发行模式将受到新的信息化营销模式的影响。“随着数字化、网络化的发展,当前传统的书、报、刊出版业正经历着一场深刻的技术变革,数字技术对整个社会知识和信息的传播方式产生革命性的影响。”图书出版的数字化营销已经成为许多出版社探索的营销模式。“数字化营销,就是借助于互联 The advent of the Internet era, the traditional book distribution mode will be the impact of new information marketing model. With the development of digitization and networking, the current traditional books, newspapers and periodicals publishing industry are experiencing a profound technological change and the digital technology has a revolutionary impact on the transmission of the entire social knowledge and information. ”“ The digital marketing of book publishing has become the marketing model explored by many publishers. ”Digital marketing, is through the Internet