当前我国社会主义现代化建设事业的发展不断加速,民众思想观念的演变十分迅速。大学生群体尤其活泼、易变。从这个角度上说,针对大学生的思想观念教育的高校团建工作必须真正能够从创新的角度出发,结合高校团建工作面临的新格局和新气象,积极谋求自身创新、优化、改革之路。毋庸置疑,新媒体环境的形成与互联网信息技术的迅猛发展,现已成为当前我国高校团建工作面临的传媒新形势和技术新形势。 At present, the development of China’s socialist modernization has been accelerating and the concept of popular thinking has evolved rapidly. The college students are particularly lively and changeable. From this point of view, the work of university reorganization aimed at college students’ ideological concepts must really be able to actively pursue its own path of innovation, optimization and reform from an innovation perspective and in light of the new patterns and new atmosphere confronting the reorganization and construction of colleges and universities. Undoubtedly, the formation of a new media environment and the rapid development of Internet information technology have now become a new situation and a new situation in the media for the establishment of colleges and universities in our country.