多数奢侈品制造商越来越明白一个道理:今天如果还是保守地坚持传统工艺,结果是产品供不应求,从表面上看这似乎有价值,但是却萎缩了市场占有。那么接下来就是大谈创新,把产品变得更有活力,但是因此是否会降低品牌本身的价值?部分奢侈品制造商却意外的发现一条通路,就是把产品的科技领先3至5年以后,吸引了新的消费群。 Most luxury goods manufacturers are getting more and more aware of the fact that today, if conservatively sticking to traditional crafts, the result is a shortage of products. On the surface, this seems valuable, but shrinks market share. Then the next is to talk about innovation, the product becomes more dynamic, but will it reduce the value of the brand itself? Some luxury manufacturers have unexpectedly found a way to lead the technology of the product 3-5 years later, Attracted new consumer groups.