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1995年11月8日,在中央电视台黄金时段广告第三次招标大会上,山东秦池酒厂报出天价再次夺得标王称号,一时间,可谓纷纷扬扬、满城风雨。自开办竞标至今,酒广告的费用在各行业中始终遥遥领先,甚至有人评说电视台的广告“酒气冲天”。不久前,中央电视台突然爆出一条新闻:今年黄金广告时段招标取消酒广告。如此一来,“标王”这一称号将与酒厂握手道别,为什么中央电视台要“开除”酒业这一“大财神”呢？本文作者为此采访了中央电视台有关人士……
On November 8, 1995, at the third tender meeting of CCTV Prime Time Advertising, Shandong Qinchi Brewery reported that it once again won the title of the title of the king. For a time, it could be said that there was a lot of ups and downs. Since the start of the competition, the cost of wine advertisements has always been far ahead in all industries. Some people even commented that the advertisements of the television stations were “brew to the sky”. Not long ago, CCTV suddenly broke a news: This year’s gold advertising campaign to cancel the wine advertisement. In this way, the title of “Baowang” will shake hands with the winery. Why does CCTV have to “dismiss” the “big fortune” of the wine industry? The author of this article interviewed relevant persons of CCTV...