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特邀资深媒体人国家新闻出版广电总局新闻报刊司综合处长卓宏勇经济日报社新闻研究部副主任曹鹏新闻晨报总经理助理罗学勤特邀专家中国传媒大学广告学院教授黄升民中国传媒大学广告学院《媒介》杂志编辑部主任刘珊央视市场研究股份有限公司资深研究顾问姚林上海社会科学院经济研究所副研究员尹良富辞旧迎新,盘点成为必不可少的一道公式。近几年,面对持续下滑的经营数据,报人的情绪也随之跌宕起伏,从焦虑、担忧到逐渐趋于平和;对“报纸消亡论”的认知也从惊恐、排斥到逐步达成共识。2014年报业传统经营业务下滑的趋势没有改变,1-11月报纸广告下降17.7%,为近年来的最大降幅,报业广告收入相比2011年减少三成;全国报纸发行总量环比下降超过10%,市场类报
Invited Senior Media People State Press and Publication SARFT News and Press Division Chief Zhuo Hongyong Economic Daily News Research Associate Director Cao Peng News Morning News Assistant General Manager Luo Xueqin Invited Experts Communication University of China Professor Huang Shengmin Communication University of China Advertising College “ Media ”magazine editor Liu Shan CCTV Market Research Co., Ltd. Senior Research Consultant Yao Lin Shanghai Institute of Social Sciences Institute of Economic Research associate researcher Yin Liangfu old welcome, inventory has become an essential formula. In recent years, in the face of declining operating data, the sentiment of the informants has also been ups and downs, from anxiety and anxiety to gradual relaxation. From the panic and exclusion to the “newspaper demise theory” Reach a consensus In 2014, the trend of decline in the traditional operating businesses of the newspaper business remained unchanged. In the first eleven months of a month, newspaper ads dropped by 17.7%, the largest drop in recent years. Revenue from newspaper advertisements was reduced by 30% from 2011. The national newspapers’ total issuance dropped more than 10% %, Market Report