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【Abstract】Royal Dutch Shell plc is a multinational Anglo–Dutch oil and gas company incorporated in the UK and headquartered in the Netherlands. Shell is one of the largest worldwide company in the field of oil and gas. All Shell operations concentrate on observing the principles of business, like competition, economic, health safety environment and security that aim contribute to long-term development of the company and the society.
【Key words】Leadership; Innovation; Value Chain
【作者簡介】李莎(1990.02-)，女，西安欧亚学院，助教，研究生。
Shell’s Innovation Strategy
The traditional innovation approach has always depended on the internal resources of organizations themselves. Innovation approach is thus secretive to avoid competitors “steal” ideas aiming to protect intellectual property. This “closed” innovation contrasts against the newer “open-mode” innovation. Open innovation involves the deliberate knowledge import and export by company aiming to enhance, protect and accelerate its innovation (Johnson, Whittington
【Key words】Leadership; Innovation; Value Chain
【作者簡介】李莎(1990.02-)，女，西安欧亚学院，助教，研究生。
Shell’s Innovation Strategy
The traditional innovation approach has always depended on the internal resources of organizations themselves. Innovation approach is thus secretive to avoid competitors “steal” ideas aiming to protect intellectual property. This “closed” innovation contrasts against the newer “open-mode” innovation. Open innovation involves the deliberate knowledge import and export by company aiming to enhance, protect and accelerate its innovation (Johnson, Whittington