在市場拓展初期,外國企業通常會優先選擇通過電子商務模式將業務擴展到美國市場。多數情況下,在魯莽進軍實體店之前,這些企業首先會通過電子商務模式,在保持投入和風險相對較低的情況下,對美國市場進行試水。雖然中國企業進軍美國電子商務市場具有特別的優勢,並且目前中國網絡零售市場在規模上僅次於美國,但是針對不同的網絡零售環境,中、美兩國在法律、實務方面存在著一些顯著區別。因此, In the early stages of market expansion, foreign companies often give priority to expanding their business to the U.S. market through e-commerce. In most cases, prior to reckless infiltration into physical stores, these businesses will first test the U.S. market with e-commerce models, keeping investment and risk relatively low. Although Chinese enterprises have special advantages in entering the US e-commerce market, and now the Chinese online retail market is second only to the United States in scale, there are some notable differences in laws and practices between China and the United States regarding the different online retail environments . therefore,