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随着冰雪旅游业的高速发展,国内许多省份纷纷开展户外、室内冰雪旅游业,坐落于中国东北部素有“东方小巴黎”美誉的松花江畔的哈尔滨,因其得天独厚的自然地理条件成为闻名于世的冰雪旅游胜地,在国际上享有盛誉。本文以哈尔滨冰雪大世界为切入点进行撰写。冰雪旅游品牌形象需要在视觉信息化铺天盖地的今天,需要建立一种连贯而又令受众难忘的视觉信息。进一步丰富品牌设计语言,从而牢固树立自身的品牌形象,使之为哈尔滨冰雪大世界带来良好经济效益的同时在世界冰雪旅游品牌中占有稳固位置并不断发展壮大。
With the rapid development of the ice and snow tourism, many domestic provinces have outdoor and indoor ice tourism, located in the northeast of China known as the “Oriental Paris” reputation of the Songhua River in Harbin, because of its unique natural and geographical conditions Become a world-renowned tourist destination in the world, enjoys a good reputation in the world. In this paper, Harbin ice and snow world as a starting point for writing. Ice and snow tourism brand image needs in the visual information overwhelming today, the need to establish a consistent and unforgettable visual information. Further enrich the brand design language, so as to firmly establish its own brand image, so as to bring good economic benefits to Harbin Ice World at the same time occupy a solid position in the world’s ice travel brand and continue to grow and develop.