地方电视台的国际传播策略是内外双向、相辅相成的。在以社会化平台为核心的新媒体生态下,地方电视台国际传播的阻力与动力同时提升,新策略的重要变化在于,如何将内容产制优势转化为投资和传播优势,让每一个优质视频节目都有机会成为国际传播的巨树种子。 The international communication strategy of local television stations is both internal and external, complement each other. Under the new media ecology with a social platform as the core, the resistance and motivation of the international communication of local television stations have been raised simultaneously. An important change of the new strategy is how to transform the superiority of content delivery into the advantages of investment and communication so that every quality video program Have the opportunity to become the giant seed of international communication.