论文部分内容阅读
随着生活水平的提高和科学技术的发展,对现代广告设计的要求也逐步提升,人们所期待的广告设计在满足其实用功能的同时,更希望具有人性化、未来化、可持续化的特点。而现代广告设计的发展是离不开各时期下设计者设计风格的影响。文章将就阿尔丰斯·穆卡的设计作品展开分析,探讨其艺术风格对现代广告设计的影响。一、从作品的画面处理分析其对现代广告设计的影响阿尔丰斯·穆卡的画面设计具有鲜明的个人特色,从其作
With the improvement of living standards and the development of science and technology, the demand for modern advertisement design is also gradually raised. People expect the advertisement design to meet their practical functions, and at the same time, they hope to have the characteristics of being humanized, futuristic and sustainable . The development of modern advertising design is inseparable from the design style under the influence of designers. The article will analyze the design work of Alphonse Mika to explore the impact of its artistic style on modern advertising design. First, the processing of the screen from the analysis of its impact on the design of modern advertising Alphonse Mucha’s picture design has a distinct personal characteristics, from its work