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放眼全球新开业的顶级酒店当下都在打造纯正感。它不同于创新性，是一种更高级别的雕琢，不仅形于外，还要诚于中。
纯正感的体现可以从酒店的建筑规划渗透到室内设计的方方面面：23年前建造的巴厘岛金巴兰四季度假村至今看起来仍与一座典型的巴厘岛村舍别无二致，随处可见当地风格的屋舍和户外稻草捆，即使在最近完成的翻新改造中，室内设计团队Jaya International也做了大量工作得以保存建筑的精髓并有所提升，因此，住在这里的客人醒来时从不用担心身在何处，此谓酒店形于外的纯正。
类似的榜样不胜枚举，安缦恐怕是最为纯粹的大家了，且不必说沿不丹全境分布的五处房舍构成一家Amankora酒店为客人所带来的无敌亲临感，就是3月1日刚于日本开业的第二家安缦酒店Amanemu汲取的日式民家建筑的醇厚原味，也令业界惊叹了一把日本温泉的朴素与自然之美，塑造纯正感的功力可谓登峰造极。
英国室内设计翘楚G.A Design新近完成的卡萨布兰卡四季酒店则在细节之处无所不用其极。以摩洛哥传统集市作为灵感来源，利用本地民间手工技艺在酒店空间中深刻复现地域特色，堪称摩洛哥文化与艺术的精髓附体，为客人带来一处既可休憩灵魂，又能亲身感受卡萨布兰卡的完美目的地。
然而，纯正不仅仅存在于酒店的硬件，对客人的服务也必须纯正。金巴兰四季度假村的神龛数量比四季旗下的酒店数量都要多，每一座神龛背后都有一个故事，酒店便为客人开设神龛之旅，酒店还提供参观雕塑的文化艺术之旅，这些服务皆向客人生动展现了当地人民的精神意象与生活场景，此谓酒店诚于中的纯正。
对城市商务酒店而言，纯正服务同样重要，一次呈现本地美味的用餐或是放置在客人枕边的伴手礼，都是客人体验本地文化的一扇窗。
Around the world， all the newly opened top-end hotels are commi?ed to building authenticity. It is something di erent from innovation； instead， it is refinement at a higher level， which embodies not only the outer form， but also the inner sincerity.
The sense of authenticity can be reflected in every aspect from a hotel's architectural planning to its interior design： Four Seasons Resort Bali At Jimbaran Bay was built 23 years ago， but it still looks no different than a typical Bali village co?age， where local style houses and outdoor straw bales are visible everywhere. Even during the recently completed renovation， the interior design team Jaya International also made a great eff ort to preserve and even elevate the architectural structure. Therefore， the guests staying there never worry about where they are when they wake up. is is just the authenticity of a hotel's
outer form.
Such examples abound， and the authority among them is none other than the Amanresorts International. Just feel the presence brought to you by Amankora that comprises fi_x001D_ve lodges do?tted across Bhutan； and Amanemu， a second Amanresorts that just opened in Japan on March 1. Amanemu captures the simplicity of Japanese home building and honors the natural beauty of hot springs， creating an unprecedented sense of authenticity.
Recently， the British interior design leader G.A Design has completed Four Seasons Hotel Casablanca， excelling in every detail. Using the traditional market in Morocco as a source of inspiration， and reproducing regional characteristics in the hotel space by local craftsmanship， it can be said that the hotel fuses the art and culture of Morocco， allowing the guests to rest their souls and experience the perfect destination Casablanca.
However， authenticity exists not only in the facilities of a hotel， but also in the services. The shrines at Four Seasons Resort Bali At Jimbaran Bay outnumber the hotels of the group. There is a story behind each shrine， and the hotel can lead the guests on a tour of sculptures. The tour shows the guests the spirit and life of local residents. Such is the authenticity of inner sincerity.
For urban business hotels， authenticity in service is equally important. Whether it be a delicious local meal or a complimentary souvenir beside the guest's pillow， these act as a window for the guests to experience local culture.
The sense of authenticity is becoming the soul of a truly excellent hotel.
纯正感的体现可以从酒店的建筑规划渗透到室内设计的方方面面：23年前建造的巴厘岛金巴兰四季度假村至今看起来仍与一座典型的巴厘岛村舍别无二致，随处可见当地风格的屋舍和户外稻草捆，即使在最近完成的翻新改造中，室内设计团队Jaya International也做了大量工作得以保存建筑的精髓并有所提升，因此，住在这里的客人醒来时从不用担心身在何处，此谓酒店形于外的纯正。
类似的榜样不胜枚举，安缦恐怕是最为纯粹的大家了，且不必说沿不丹全境分布的五处房舍构成一家Amankora酒店为客人所带来的无敌亲临感，就是3月1日刚于日本开业的第二家安缦酒店Amanemu汲取的日式民家建筑的醇厚原味，也令业界惊叹了一把日本温泉的朴素与自然之美，塑造纯正感的功力可谓登峰造极。
英国室内设计翘楚G.A Design新近完成的卡萨布兰卡四季酒店则在细节之处无所不用其极。以摩洛哥传统集市作为灵感来源，利用本地民间手工技艺在酒店空间中深刻复现地域特色，堪称摩洛哥文化与艺术的精髓附体，为客人带来一处既可休憩灵魂，又能亲身感受卡萨布兰卡的完美目的地。
然而，纯正不仅仅存在于酒店的硬件，对客人的服务也必须纯正。金巴兰四季度假村的神龛数量比四季旗下的酒店数量都要多，每一座神龛背后都有一个故事，酒店便为客人开设神龛之旅，酒店还提供参观雕塑的文化艺术之旅，这些服务皆向客人生动展现了当地人民的精神意象与生活场景，此谓酒店诚于中的纯正。
对城市商务酒店而言，纯正服务同样重要，一次呈现本地美味的用餐或是放置在客人枕边的伴手礼，都是客人体验本地文化的一扇窗。
Around the world， all the newly opened top-end hotels are commi?ed to building authenticity. It is something di erent from innovation； instead， it is refinement at a higher level， which embodies not only the outer form， but also the inner sincerity.
The sense of authenticity can be reflected in every aspect from a hotel's architectural planning to its interior design： Four Seasons Resort Bali At Jimbaran Bay was built 23 years ago， but it still looks no different than a typical Bali village co?age， where local style houses and outdoor straw bales are visible everywhere. Even during the recently completed renovation， the interior design team Jaya International also made a great eff ort to preserve and even elevate the architectural structure. Therefore， the guests staying there never worry about where they are when they wake up. is is just the authenticity of a hotel's
outer form.
Such examples abound， and the authority among them is none other than the Amanresorts International. Just feel the presence brought to you by Amankora that comprises fi_x001D_ve lodges do?tted across Bhutan； and Amanemu， a second Amanresorts that just opened in Japan on March 1. Amanemu captures the simplicity of Japanese home building and honors the natural beauty of hot springs， creating an unprecedented sense of authenticity.
Recently， the British interior design leader G.A Design has completed Four Seasons Hotel Casablanca， excelling in every detail. Using the traditional market in Morocco as a source of inspiration， and reproducing regional characteristics in the hotel space by local craftsmanship， it can be said that the hotel fuses the art and culture of Morocco， allowing the guests to rest their souls and experience the perfect destination Casablanca.
However， authenticity exists not only in the facilities of a hotel， but also in the services. The shrines at Four Seasons Resort Bali At Jimbaran Bay outnumber the hotels of the group. There is a story behind each shrine， and the hotel can lead the guests on a tour of sculptures. The tour shows the guests the spirit and life of local residents. Such is the authenticity of inner sincerity.
For urban business hotels， authenticity in service is equally important. Whether it be a delicious local meal or a complimentary souvenir beside the guest's pillow， these act as a window for the guests to experience local culture.
The sense of authenticity is becoming the soul of a truly excellent hotel.