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广告语的超强修辞特征。要表现为主观心理上的强烈修辞意识和客观形式上的强烈修辞色彩。广告语强烈修辞意识不仅体现在广告语的创作过程中，而且体现在受众对广告语修辞极强的心理承受能力上。广告语强烈的修辞色彩表现为：广告语普遍突破了自身的文体限制；广告语具有定位语境和因素语境的双重语境特征；广告语具有“不择手段”和“极言其美”的倾向。
Super rhetorical features of slogans. To show the subjective psychological strong sense of rhetoric and objective form of strong rhetorical colors. The strong sense of rhetoric in advertising is not only embodied in the creative process of advertising slogans, but also reflected in the audience’s strong psychological tolerance of advertising slogans. The rhetorical features of advertisements are as follows: the advertising language has generally broken through the limitations of style; the advertising language has the dual contextual characteristics of positioning context and contextual factors; and the advertising language has the tendency of “unscrupulousness” and “extreme beauty” .