不同质媒体的交融,有助于提高媒体自身的竞争力。广播电视读报节目就是电子媒体与纸质媒体相互交融的生动体现。它将报纸的深度、广度报道优势与广播电视的大众化、贴近性结合起来,扬长避短,使信息传播达到最佳效果。虽然广播电视读报节目可以一直追溯到中央人民广播电台1950年4月10日 The blending of different mass media helps to improve the media’s own competitiveness. Radio and television reading newspaper program is a vivid manifestation of the mutual blending of electronic media and paper media. It will newspaper depth, breadth coverage advantages and the popularity of radio and television, close together, to avoid weaknesses, so that information dissemination to achieve the best results. Although radio and television reading and reading programs can be traced back to the Central People’s Broadcasting Station on April 10, 1950