吉林省旅游纪念品市场中存在着影响旅游纪念品市场健康发展的制约因素,旅游纪念品尚存在质量差、包装不合理、市场分散等缺点。吉林省只有不断提高工艺质量,注重品牌,展示特色,做好包装和宣传,优化购物环境,才能把旅游纪念品的生产作为新的旅游经济的增长点。 There are some restricting factors in the tourism souvenir market in Jilin Province, which are the healthy development of tourist souvenir market. There are still some shortcomings such as poor quality, unreasonable packaging and market fragmentation. Only by constantly improving the quality of craftsmanship, paying attention to the brand, displaying the characteristics, doing well in packaging and promotion, and optimizing the shopping environment can Jilin Province take the production of tourist souvenirs as the growth point of the new tourism economy.